The True Value of Small Business Coaching

The need for a business coach does not create a bad reflection on a business person. The need for a business coach is similar to the very good lawyer who is always advised not to defend himself but to employ the services of another good lawyer, if he needs to defend himself in court. The reason is that being emotionally close to an issue oftentimes clouds one’s judgment or causes one to miss seeing at all.
If a business is just starting, and even if the proprietor has been working in that field, if the proposed business is not a simple model, as say, an artist, then the complexities of the business grow very quickly and the ability to give it a spherical attention intensifies. It is this intensification that creates problems sooner or later.

What do I call spherical attention? Many businesses start out being owned and operated by persons who have strong technical skills or talents. They may be good at baking, designing, sales, computing, etc., and may even start with a good base of clients who knew their abilities beforehand. Yet, when the business gets going, the operators, with what I call their linear attention span, pay attention to the technical services. They may have delivered a good product and even issued an invoice. Yet, they do not factor in their need to collect receivables, to do follow-ups, to keep a proper record and database and to have an accounting system that can deal with matters of taxation and assess their profits, etc. This more complex requirement that expand beyond one or two business processes, makes the interaction more spherical than linear.

A business coach helps in that regard. But he/she has to be competent. For example, it I really important that a business coach, on a practical level, is experienced in the running of the affairs of a small business. The textbook ideas are not always useful when it comes down to the juggling of issues in the day to day grind. And the truly useful coach has to move beyond the jargons, quotes and nice sounding expressions of the cocktail parties. Having real business experience will allow the coach to identify with some issues that are not directly related to the technical aspect of the business. The business coach who appreciates the legal environment, the industrial framework, the client’s personality and abilities, the entrepreneur’s vision and what resources are available, etc., will be able to offer good strategic advice.

In essence, a business coach helps one to define one’s intentions; to provide focus; to help one to be accountable to one’s commitments, etc. It is not about taking over the business and seldom is one unnecessary. On the contrary a business coach helps to ensure objectivity and efficiency. I wish I had a good one when I started out.

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About Alrick Robinson

Alrick Robinson is the Best-Selling Author of The Small Business Survival Guide: Insights into the First Two Years & Business Coach. I invite you to download a FREE Report "7 Signs You Should Explore Running Your Own Business" Plus a Surprise Bonus! at this link - You may also visit my blog at where I share small business resources and survival tips weekly.

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