Small Business Survival Guide

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The Small Business Survival Guide: Insights into the First Two Years

by Alrick Robinson











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We have taken some time to appreciate the contribution that small and micro businesses can make to the social and economic well being of a country. Small businesses are the largest employer of labour and it is therefore important that support structures are in place to encourage entrepreneurship. The recent publication by Alrick Robinson, The Small Business Survival Guide, is very timely. This is not a manual but the experiences of a hands-on entrepreneur. Robinson describes in an easy to read fashion the blue print for survival in the world of business. It is a must read for all those who are thinking of making that change to be the “masters of your own destiny”. It will prove useful not only to the new entrant but those who are already trying to survive the reality of being self employed.

Howard Hamilton
Retired General Manager – Shell Jamaica

About the Book

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The Small Business Survival Guide: Insights into the First Two Years by author Alrick Robinson presents a groundbreaking and wholly original approach to the challenge of beginning, implementing and sustaining a startup business. Designed for first-time owners, existing businesspeople and entrepreneurs of all stripes, The Small Business Survival Guide details the factors, methods and strategies necessary to gain teh essential insights and awareness to build, manage and thrive in a new business. A few of the nuggets and gems to be found in these pages include:


  • SURVIVAL PLANS How to leave the nine-to-five and transition to a new business.
  • BOARDS OF DIRECTORS Do you really need one and what are the real pros and cons?
  • PRICING AND PROMOTING YOUR PRODUCTS Novel ways to go about them and pitfalls to avoid.
  • SUPPORT How to pick the right professional support staff (lawyer, accountant, banker) and not lose your shirt.

Written in easy-to-follow and crystal clear prose, The Small Business Survival Guide is the kind of book that can make the difference between struggling to start a new business and elegantly succeeding.

Want to take a look inside?

Here’s a snapshot of the Table of Contents

  • Naming the Business
  • Survival Plan
  • Ownership and Management Structure
  • Pay Attention to Systems and Structure
  • Promotional Awareness for the Small Business
  • The Importance of Strong Customer Relationships
  • Be Wary of Discounting
  • Dealing with Debtors
  • Dealing with Creditors
  • Insights into Financial Statements
  • Getting Cash
  • Controlling costs
  • Choosing an Accountant
  • Choosing a Banker
  • Choosing a Lawyer
  • Putting it all together
  • And much more…

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About Alrick

Alrick Robinson has a Bachelor of Science degree in engineering, a Master’s degree in management and Diplomas in marketing and business administration. He has considerable experience in sales, marketing, and management, including over twelve years in corporate employment and over thirteen years as an entrepreneur.

He is the Managing Director of Integrated Chemical Services Limited, a distributor of specialized chemicals and lubricants; co-founder of Health Creations Industries Limited, a manufacturer of alkaline drinking water; and the founder of You Unlimited, a company focusing on the self-mastery and self-improvement.

Alrick has participated in countless seminars, workshops and presentations on business and self-development, being intensely concerned with the challenges faced by businesses and their operators. The immense number of insights led to him documenting his experiences, observations, research and conclusions that have led to an unusual book, The Small Business Survival Guide – Insights into the First Two Years.

The book has fascinated authors, business people, bankers, business coaches, professors, journalists, talk show hosts and simple readers. Written in comfortable-to-read style.

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What Others Are Saying

Alrick has helped improve our costing and price structure

“How has Alrick helped me? He has improved our costing and price structure and given us the opportunity to increase revenue and improve the overall position of our company. Nothing hurts a business more than having the incorrect pricing structure in place.”
Clair-Angelli Cardoza
M M & MC Limited

Alrick provides valuable information and resources in his book: The Small Business Survival Guide

“I have enjoyed reading your book and will add it as one of the required readings for the coaching program. It is well written and very practical and every small business owner should have a copy.
I will also highly recommend to my Caribbean coaching colleagues for use by their clients.
Thank you for attending my seminar and for this wonderful gift.”

Best regards
Marcia Woon Choy
Your ActionCOACH Business Coach

“Alrick, I have read your book and have to agree with the reviews. The lessons are very accessible and delivered in the language of a trusted friend sitting at the kitchen table. The chapter summaries were a very useful idea. I have showed it around to our Toronto organization and in time will have it (along with your contact coordinates) on our web site.”

Help. Hope. Care.
Hurbert Jackson Kumaasi
Senior Vice president, Enterprise Applications, Scotiabank

“It was truly a pleasure talking with you earlier today. I had to find a way to let you know how much I enjoyed reading your book; hence the great effort to contact you.
I felt I was in a class room and the class was so good I did not want it to end because that class was going to make me an “A” student.
I have been in business for the past nine years . I have read numerous business books along the journey since I am not a professionally trained entrepreneur.
I must tell you….This one is exceptionally good.
Thanks for the renewed hope, enthusiasm to continue and for the many lessons you’ve taught me through this book.
I hope one day to meet with you.”

Donnette Anglin

“Thanks so much for your response. I am a firm believer in what I call the “bubble up” economy as against trickle down. My belief is that there is a fortune at the base of the pyramid and I congratulate Alrick on putting this book together which can help to improve the life of those in small business.”

Frederick C. Hamaty (C.D. Q.C.)
M.N. Hamaty & Co Attys-at Law

“Your book arrived from Barnes and Noble a couple of days ago and I have started reading it. What I have read is excellent and so down to earth. Tell me what other faculty you had in MM-I and I will send them a note about it and where they can buy it, too.”

Ethel R Vesper, PhD (Ethel)
Graduate Business and Management, Lead Faculty, Area Chair, Business Enterprise/Cultural Issues Forum
University of Phoenix Faculty The School of Business

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