The Magic of Awareness

Christopher Columbus is accredited with the discovery that the world is round, not flat, as can be assumed by being at any one place. It was in the same era that ideas were being strongly put forwards that the earth revolves around the sun and not the other way, as was accepted and strongly defended by the authorities. These instances of improved awareness created significant changes in thinking in many areas of science and geography.

Have you ever sat in a meeting, whether as a participant or observer and see it going nowhere?

Have you ever listened to an employee – supervisor exchange and felt lucky that your future or fortune does not depend on the outcome?

This is the magic of awareness.


I was in a meeting where the participants discussed the future of a small business. They argued back and forth about making the product and when they smugly “wrapped” things up, I pointed out that the business was in trouble because they had no cash, no plans for cash and no hope of any progress without cash.

They relented and then started another meeting about cash!
This next meeting soon turned to one about sales and it became frightening clear that they were not prepared for the business – its challenges and opportunities.

One grasps these insights by being aware.

I have discovered that not many people can get their hands and minds around multiple and sometimes conflicting issues and outcomes. Individuals might be good at linear thinking where they are, for example, good accountants, good marketers, good sales people, etc., but where they require what I call spatial thinking – where there are multiple issues and multiple impacts on the business, from different directions in the real world situations, these aspiring entrepreneurs struggle. This spells big trouble for the small business, because, by definition, the small business has a scarcity of resources and usually depends on the versatility, insights, and creativity of the entrepreneur to achieve success. It depends on their awareness.

So awareness of what is necessary, not what is convenient, makes a big difference. Spatial attention is necessary. The typical linear approach used by most people will not work and will cause or exacerbate crises. It is this paradox that causes a department to be well run by someone who turns out not being able to run their own business. He or she is not aware of how to “bring it together”.

I must confess though, that I am not sure how this awareness comes about. Is one born with the rudiments of what is necessary to have awareness, or can it be taught? Is lack of awareness the result of laziness or some genetic factor? I don’t know. What I know is that it is necessary. And it does not mean that the person who is aware has to do, personally, that which he or she recognizes is necessary to get done. It means that he or she sees to it that the task gets done, knowing that at most times, there is a necessary bridge that the entity must cross before moving on to success.

So, the general manager must be aware. He or she must not be jack-of-all trades but must be able to direct the flow of things, drawing the requisite expertise at the right time to make the whole succeed. This is the aim of The Small Business Survival Guide.

Its insights provide awareness of things that must be done. Many of these things are not taught in a classroom and they are not all relevant at the same time. So, it becomes a handy reference book for persons, particularly in small businesses, because not all operators are gifted with this magic of spatial awareness. But they need to succeed.

Increase your awareness with your copy of The Small Business Survival Guide – Insights into the First Two Years.

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When the Sizzle Goes Out and You Lose The Fire

Many of us have had the experience – a dynamic speaker, a famous personality, and accomplished individual…

You attend their presentation or workshop and you are charmed. They woo you, they mesmerize you, but what happens when the sizzle dies?

Maybe 10 – 20% percent of us are wired for success in the subject in any random forum and we just want an avenue for outlet. The other 80 – 90% need to be reminded, need to be guided, need our hands to be held. In most classes, forums or presentations, many people just don’t get it. You can feel it in the atmosphere sometimes, and sometimes, fortunately, the tension is relieved by someone asking a question, stating they don’t understand or maybe even walking out.

These folks are not stupid. They have their own strengths and just need special attention. This is where, in the life of a small business, whether starting the business or growing it, The Small Business Survival Guide comes in really handy. Because many times you will be in situations when you just don’t get past the sizzle and it is the ability to take the necessary time to go through this valuable small business resource, packed with help and advice that you get the help that steers towards success.

With so much emotions attached to the plight of the small business entrepreneur, I would not, for example, have named the book, Small Business for Dummies. Because the survival of the small entrepreneur is serious business. So the quest to create awareness and viable empowering options is what drives the book and the intent. Creating awareness is important because awareness opens the door to suitable small business tools, appropriate strategies and relevant information to survive and grow the business. Hence the insights provided by The Small Business Survival Guide are invaluable,. They suit the persons who are quick to grasp and those less so, who need a little more time but can be encouraged to stick to the task or to take the plunge.

It is not so much about introducing something new but a new way of thinking. Because, apart from technology, there is not much that is likely to be truly new. It is about demystifying the old and making it easy for persons to ease into entrepreneurship with greater confidence.

So, after the sizzle has died, which is usually b the next few days, turn to The Small Business Survival Guide or any similar reference to guide at an easier pace.

Get a FREE Excerpt of The Small Business Survival Guide: Insights into the First Two Years by clicking here.

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6 Things to Contemplate Before Venturing into Your Small Business

If you do not inherit a business, you will have challenges building one. So, are you ready to take on the challenge of starting a business? Consider the following pointers and questions.

1. Think about whether you want to work for yourself. Do you enjoy being the boss? Or do you feel more comfortable reporting to someone else?

2. What are your plans for the business? Do you want to sell it after a certain number of years, or do you want to work in the office only twice per week after five years? Do you want travel and enjoyment and therefore aim to get a good manager to take care of the business in your absence? [Read more...]

3 Things That Create Confusion in Books for the Small Business

The promise of success is a way to charm people towards taking action. But what happens when the promise is not fulfilled? Success in business is important because there is so much at stake, so many of us try to find it by any means necessary. Here are three areas that create confusion and does not necessarily aid in small business success, followed by a resourceful alternative.

1. The “feel good” factor without satisfaction.

When I consider how many books about starting a business have been written that are considered “good” because of their style, content, or topic-relevance, I am amazed at how rarely they are put to practical use. This fact fascinates me because one cannot deny that information is given. Extrapolate that to courses and seminars and you get similar results. The success rate of the material presented is not very high because there is a mental aspect that creates a block of some sort. You read and “feel good,” but the doing gets left behind. [Read more...]