It is your Attitude, Not your Aptitude, That Determines your Altitude

How does your attitude affect your business?

President Obama frequently reminds us that we are facing the worst recession since the Great Depression. That might be so. But it is our collective attitudes that got us here.

Paradoxically, people now have more information, are better educated, and are more informed than before, but our negative attitudes brought us to this crisis, and it is a change in attitude that will get us out of the hole.

I browsed through a book about starting your own business and it specifically mentioned people in their adventurous twenties. The author said that most people over the age of twenty-one dream of starting their own business and probably most who take the plunge never turn back.

Not true.

Traditionally, most businesses fail within two years or so. Some might seem to be “successful” but struggle to get ahead and soon fold. Some are, in fact, subsidized by their owners.

The reasons for this struggle are many and varied, but make no mistake: a business takes on its own personality and requires an approach to its life and livelihood similar to any other notable pursuit of progress and success. But do the statistics have to be so grim?

I have formed a number of businesses, including a couple that did not succeed beyond a few months. One has been around for over twelve years. I intend to start others and am very prepared for the odds. I want to share the challenges I have encountered, plus the observations of others, to help make life easier for those who have the guts to start their own businesses.

I have sought to do so by way of a book, The Small Business Survival Guide – Insights into the First Two Years. The ideas presented in this book are not “new” in the sense that they are unheard of. They are the products of common sense and experience. My willingness to observe and learn from failures and successes allowed these ideas to fall into place and provide some valuable lessons. The right attitude, when applied to challenging situations, will improve one’s chances of success significantly.

This “attitude” is about how you think, how you respond to the world around you, how you perceive life affects you and your response to external circumstances. Your attitude will be improved with awareness: awareness of the possible options and outcomes; awareness of resources that are available; awareness of the many things and the balancing acts that make for harmonious co-existence and so on. Not least of all is awareness of the effect of negative attitude on your prospects for health, wealth, success and overall satisfaction.

It follows therefore, if your altitude is not what you want, inspect your attitude. If your aptitude is good and your altitude suffers, look back at your attitude. Therein lies most of life’s dissatisfactions and maybe the reason for your failures.

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I Recommend
The Small Business Survival Guide: Insights into the First Two Years which provides insights into over 40 areas impacting small business success but here is an important point: each area can be the subject of a book!

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The Book “Think and Grow Rich” is a Waste of Time – Almost!

Think and Grow Rich is a best-seller – a huge one! But it is of limited practical significance as can be seen from the millions who have read it and have not moved from where they are. Is it of practical use to the small business person even though it has been recommended to them so many times?
I don’t know of any small business person who has mastered a small business because of it. But it is extremely motivating in a general way and leaves a lasting impression. Like many movies that can build intrigue, the ending leaves you thinking that there should be some “magic” or something that takes you further in a tangible way. Think and Grow Rich is like that.

The book highlights a list of some American giants of industry. Supposedly, these men have demonstrated that they have achieved great heights by following the principles mentioned in the book. The inference might be false or misleading. This, even though some current successful people have attributed their successes to the book. It is said that about 2% of people do not require people to inspire them; they just get up and take serious action. Could it be that the relatively few successful people would have made it in spite of the book? And does that gel with a feel from many readers that it was, as far as they could have applied its principles, a waste of time in terms of their ability to create wealth? The estimated 2% of people are termed “leaders”. And they are special.

So, what about the rest of people who have to make a living and to fulfill dreams they have? They are not able to navigate through the nebulous world of “imagination”, “desire”, “organized planning”, “decision” and such topics espoused by Think and Grow Rich. They want simple, day to day, “in the moment” information that apply to their day to day realities. It is from this angle that Think and Grow Rich is a waste of time – almost!

This is where The Small Business Survival Guide is useful. In fact it is essential because it has a more practical function. It comes with the nice attitudinal angles but is filled with practical, intelligent and timely advice for the small business person who is just starting out and need to make sense of usually unfamiliar terrain. Even seasoned business people can benefit because many people struggle to avert failure even after years in business.

Check out the book: http://smallbusinessmentorja.com/books

So, a simple comparison is that Think and Grow Rich does not tell you what to do but The Small Business Survival Guide does. It really has to get to this level for many people because they need motivation and they need specifics. The insights into the first two years tell the entrepreneur what’s the score. The reference guide, The Small Business Survival Guide, for the price of a modest lunch, makes life so easy!

Get a FREE Excerpt of The Small Business Survival Guide: Insights into the First Two Years by clicking here.

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Welcome

Welcome to the smallbusinessmentor Blog, affiliated to The Small Business Survival Guide – Insights into the First Two Years. This book focuses on the critical two first years, the period when persons give up and when the highest failure rates occur.

It is a special book…the blog will be different and it will be special. Why? Because, in order to arrive at a suitable solution you must first understand the problem! I understand the problem.

I can’t tell you how many persons are out there giving business advise but have never owned or run a small business. And yes, it is very different to run a small business than to run a big one. I focus on the first two years. They are the time when attitude is more important than tangible resources, especially financial. You can start out with a big loan or a fat bank account and your money quickly gets swallowed up by a poor set of attitudes, decisions or affiliates.

The Small Business Survival Guide mentions and discusses over 40 topics that can make or break you. The awareness is powerful and just imagine, for the price of a modest lunch you can have it all explained before you take the plunge…or while you are trying to figure out the first two years.

The key to success in anything is awareness. Many individuals, groups, firms and countries have made massive improvements just by becoming aware. With awareness comes understanding and with that comes empowerment.

Let me digress a bit. Let us look at AIDS. Why AIDS?
The latest news is that the rate of HIV infections is falling in most places and even in some vulnerable African states. This is so because after many years of rapid growth and much concern, we have become much more aware of how HIV is spread, the factors that assist or reduce infection rates and what each person can do to protect him or herself. After seeing AIDS in near diabolic terms, mankind now understands that using a condom during sex, being cautious in drug use, and even rituals like circumcision drastically reduce infection rates. We have become aware!

So it is in business. Starting a business and running it successfully does not depend on your academic qualifications. It does not depend on your years or experience in general business. It does not depend on your background or contacts. But these things can impact your level of awareness. Hence, wherever the awareness comes from, you should seek it. Truly, the only thing that can make you succeed is awareness and with those insights come the right behavior and decisions that will make you succeed.

Check out the book: The Small Business Survival Guide: Insights into the First Two Years

More than 60% of businesses fail within the first two years. Do what you can to avoid this dismal statistic. Join me in the mission.

Next time we will have a look at the all time classic, Think and Grow Rich that is widely recommended to small business owners. This is one of the best-selling self-help books of all time. It is a waste of time – almost!

Get a FREE Excerpt of The Small Business Survival Guide: Insights into the First Two Years by clicking here.

You will also be signed up to receive our info-packed newsletter filled with articles, smart resources and information about upcoming coaching workshops and events.
Click here for your free excerpt now.